EFEKTIVITAS PESAN BAHAYA MEROKOK PADA BUNGKUS ROKOK TERHADAP PERILAKU PEKERJA STUDI DI NEGERI WAAI, KECAMATAN SALAHUTU KABUPATEN MALUKU TENGAH

Alex Robert Tutuhatunewa, Demsy Wattimena

Abstract


Communication is a process of conveying a message from one person to another to tell about something, with the aim of changing attitudes, opinions and / or behavior. In the science of communication, persuasive communication is known, namely, communication carried out as an invitation or persuasion so that someone who receives the message (communicant) wants to act according to the wishes of the sender of the message (communicator). This study was conducted in relation to smoking habits in the community and the warnings about the dangers of smoking that were conveyed by the government through pictures and writing on each pack of cigarettes. In terms of communication, the government requires all cigarette manufacturers to put pictures and writings on cigarette packs, with the intention that the public is aware of the consequences of smoking that may be experienced by every smoker. The delivery of the message is expected to create public awareness to reduce and/or stop smoking. The problem of cigarettes has become a conversation in all circles of society, which raises the pros and cons of the existence of cigarettes. The development of cigarette consumption in Indonesia is no longer only among adults, but has penetrated into teenagers and even small children. On the basis of the problems mentioned above, this study was conducted with the aim of knowing whether the government's message about the dangers of smoking listed on cigarette packs is effective in changing people's behavior about cigarettes? By using the type of qualitative descriptive research, the researcher tries to describe, summarize, various conditions, and situations, on phenomena and/or social realities that exist in society. From the results of the study conducted, several things were found as follows: First, the public knew about the message about the dangers of smoking which was included on cigarette packs, but apparently the message was not able to influence people not to smoke and/or reduce smoking; Second, smoking has become a lifestyle (life style) and therefore, whatever the reason, it is difficult to expect much from awareness through messages about the effects of smoking on cigarette packs. Therefore, it is suggested that there should be an in-depth study and stricter regulation for someone in buying cigarettes.


Keywords


Effectiveness; Dangers of smoking; Behavior

Full Text:

PDF

References


Aditama. Rokok dan Kesehatan.(Jakarta: UI-PRESS, 1997)

Abidin,Yusuf Zainal Metode Penelitian komunikasi. Bandung CV putaka setia. 2015

Bajari, Atwar Metode Penelitian Komunikasi prosedur,Trend dan Etika. Bandung : Simbiosa Rekatama Media.2015

Bimo Walgito pengantar Psikologi Umum. Yogyakarta: Andi Offset(2002)..

Cangara, Hafied. Pengantar Ilmu Komunikasi. (Jakarta: Raja Grafindo Persada. 2009

Cahyana Yan Yan & Bagong Suyanto ., Kajian Komunikasi dan Seluk beluknya : Airlangga University press.1996

Deddy Mulyan ,Ilmu Komunikasi: Suatu Pengantar. PT Remaja Rosdakarya, Bandung, 2009

Deddy Mulyana,Metode Penelitian Kualitatif, Bandung PT Remaja Rosdakarya, 2003

Denis McQuail, Teori Komunikasi Massa Suatu Pengantar Edisi kedua, Jakarta :Penerbit Erlangga,1987

Effendi, Onong. Dinamika Komunikasi. (Bandung: PT. Remaja Rosdakarya. 2000)

Elvinaro Ardianto,.Metode Penelitian Untuk Publik Relations Kualitatif Dan Kuantitatif.(Simbiosa Rekatama Media,2014)

Faisal, Sunapiah. Format-format Penelitian Sosial. (Jakarta: PT. Raja Grafindo Persada. 2003)

Komalasari, D. dan Helmi, A.F. Faktor-faktor Penyebab Perilaku Merokok pada Remaja. Jurnal Psikologi Universitas Gadjah Mada, no 1, 37-47. ISSN : 0215-8884.2006

Pieter, H.Z. & Lubis, N.L. 2010. Pengantar Psikologi Dalam Keperawatan. Jakarta: Kencana

Peraturan Bersama Mentri Kesehatan dan Mentri Dalam Negeri No 188/Menkes/PB/I Nomor 7 Tahun 2011 Tentang Pedoman Pelaksaan Kawasan Tanpa Rokok.

Peraturan Pemerintah Republik Indonesia No 109 Tahun 2012 Tentang Pengamanan Bahan Yang Mengandung Zat Adiktif Berupa Produk tembakau Bagi Kesehatan.

Peraturan Mentri Kesehatan RI No 28 Tahun 2013 tentang Pencantuman Peringatan Kesehatan dan Informasi Kesehatan Pada Kemasan Tembakau

Notoatmodjo, S. 2007. Promosi Kesehatan dan Ilmu Perilaku. Jakarta : Rineka Cipta.

https://www.halodoc.com/artikel/alasan-orang-sulit-berhenti-merokok (diakses, 06 Desember 2021 jam 12.00 WIT )

https://www.merdeka.com/sehat/peneliti-ungkap-alasan-baru-orang-susah-berhenti-merokok.html ( diakses pada 06 Desember jam 12.30 WIT)

Tahitu, A., Nulhaq, S. A., Rahmat, A., & Priyatna, S. (2022). Communication Between Islamic And Christian Youth In Ambon After The Conflict. Baltic Journal of Law & Politics, 15(7), 1278-1282.

Tahitu, A., & Sirait, J. P. M. (2022). Pengaruh Sinetron Ikatan Cinta Di RCTI Terhadap Minat Menonton Ibu-Ibu Rumah Tangga di Kota Ambon. JURNAL BADATI, 4(1), 104-114.

Latuheru, R., & Laisila, M. (2022). Strategi Branding Ambon Kota Kreatif Berbasis Musik (Ambon City of Music). KAMBOTI: Jurnal Sosial dan Humaniora, 2(2), 152-158.

Latuheru, R. (2022). The Effect Of Vertical, Horizontal And Diagonal Communications On Employee Performance At The Training Boardmaluku Province. JURNAL BADATI, 4(1), 97-103.

Muskita, M., & Latuheru, R. D. (2022). Marinyo's Role in Negeri Hutumuri, Ambon City. Journal of Digital Media Communication, 1(1), 1-9.




DOI: https://doi.org/10.38012/jb.v7i2.872

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

p-issn : 1907-5340 

e-issn : 2722-3248 

         

View My Stats

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Contact Person :

Rido Latuheru

Fakultas Ilmu Sosial dan Ilmu Politik

Program Studi Ilmu Komunikasi

Jalan Ot. Pattimaipau, Talake

HP : +628114700510

email : rido.latuheru@ukim.ac.id

email personal : latuheru.rido@gmail.com