PENGARUH AKUN INSTAGRAM @WONDERFULINDONESIA TERHADAP KEPUTUSAN PERJALANAN WISATA PADA MASA NEW NORMAL BAGI GENERASI Z

Authors

  • Amirah Siti Khadijah Ilmu Komunikasi, Universitas Gunadarma, Indonesia
  • Nuriyati Samatan Ilmu Komunikasi, Universitas Gunadarma, Indonesia
  • Edy Prihantoro Ilmu Komunikasi, Universitas Gunadarma, Indonesia

DOI:

https://doi.org/10.38012/jb.v6i2.1355

Keywords:

Instagram, Decision Making, New Normal, Generation Z, Uses and Gratifications.

Abstract

This study aims to determine the effect of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. The theory used in this study is the Uses and Gratifications theory. This research is a quantitative study and uses a questionnaire as a data collection tool. The data analysis technique used is the Normality Test, Linearity Test, Simple Linear Regression Test, T-Test, and R Square Test, then the data is processed using SPSS software version 26.0. The results of this study indicate that the R number (correlation number) is 11.1% of the influence of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. Based on the results of the hypothesis test (t-test) it can be concluded that t count > t table which means Ho was rejected and Ha was accepted, which meant that the @wonderfulindonesia Instagram account had an influence on travel decisions during the new normal period for generation Z.

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Published

2025-01-14

How to Cite

Khadijah, A. S., Samatan, N., & Prihantoro, E. (2025). PENGARUH AKUN INSTAGRAM @WONDERFULINDONESIA TERHADAP KEPUTUSAN PERJALANAN WISATA PADA MASA NEW NORMAL BAGI GENERASI Z. JURNAL BADATI, 6(2), 123–141. https://doi.org/10.38012/jb.v6i2.1355

Issue

Vol. 6 No. 2 (2024)

Section

Articles

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