EVALUASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT PESISIR
DOI:
https://doi.org/10.38012/jb.v4i1.1376Kata Kunci:
Corporate Social Responsibility, Coastal Communities, Program Evaluation, Community Welfare, Community EmpowermentAbstrak
This research aims to evaluate the effectiveness of Corporate Social Responsibility (CSR) programs in improving coastal community welfare through a systematic literature review approach. The research method involves analyzing 50 scientific articles published between 2013-2024, focusing on the implementation and impact of CSR programs in coastal areas. The results show a paradigm shift from charity-based approaches to community development, with program success rates reaching 65%. CSR programs successfully increased community income by 35-45%, strengthened local institutions in 30 cases, and integrated environmental conservation in 20 programs. Key success factors include community participation (85%), government support (75%), thorough planning (70%), and sustainable assistance (65%). This research recommends developing comprehensive evaluation models, strengthening local institutions, and integrating programs with regional development policies to enhance the effectiveness and sustainability of CSR programs in coastal areas.
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