PENGARUH IKLAN TERHADAP KEPUTUSAN BELI HELM MEREK KYT DAN HIU

Abstract

Abstract; Advertising as a means of marketing products or services should be able to appear attractive and persuasive. It became a consequence for producers who are present in an attempt to answer the needs of people see the presence of competition between the various companies concerned. From the consumer side, the ad itself is seen as a media provider of information about the capabilities, pricing, product functionality, and other attributes associated with a product. From the consumer side,
the ad itself is seen as a media provider of information about the capabilities, pricing, product functionality, and other attributes associated with a product. The purpose of this study was to determine the effect of advertising on purchasing decision against the HIU at the helm KYT and Helmet Stickers Toko Jl. Sam Ratulangi city of Ambon. The study took a sample of the helmet with the highest sales da lows. Results of the study is the use of helmets for the brand KYT more dominant than the HIU helmets and have differences in accordance with test results Mean Difference. Based on the results of the regression ad but not significant positive effect on purchasing decisions.
Keywords: the influence of advertising, purchasing decisions.