DAMPAK FINANCIAL SELF EFFICACY DAN MENTAL ACCOUNTING TERHADAP PERILAKU KEUANGAN

Abstrak

ABSTRACT

The aim of this research is to test the influence of Financial self-efficacy and mental accounting towards behavior finance. This research uses survey method by sending questionnaires to young entrepreneurs starting a business. The result of the research shows that mental accounting, Financial self-efficacy influence financial behavior. This research discovers that a person’s confidence in their ability in managing finance depend on mental accounting mindset. Financial self-efficacy is also an important variable for encouraging the increasing of a person’s ability in planning and managing finance.

Keywords: Mental Accounting, Financial self-efficacy, Behavior Finance