KOMUNIKASI KESEHATAN DI PLATFORM DIGITAL: ANALISIS SISTEMATIS EFEKTIVITAS PENYEBARAN INFORMASI MEDIS MELALUI MEDIA SOSIAL

Authors

  • Manase Djurkalem Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Juventia Tamaela Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Chantika Soplanit Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Fredi Souhaly Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Ellia Nifmaskossu Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia

DOI:

https://doi.org/10.38012/jb.v3i2.1392

Keywords:

komunikasi kesehatan, platform digital, media sosial, efektivitas komunikasi, literasi digital

Abstract

Perkembangan platform digital telah mengubah lanskap komunikasi kesehatan secara fundamental. Penelitian ini bertujuan menganalisis efektivitas penyebaran informasi medis melalui platform digital melalui systematic literature review. Metodologi penelitian menggunakan pendekatan kualitatif dengan analisis tematik terhadap 85 artikel yang dipublikasi antara 2019- 2024 dari enam database utama. Hasil penelitian menunjukkan dominasi Facebook (35%), Twitter (28%), dan Instagram (22%) sebagai platform utama dengan tingkat engagement rata-rata 2.8%- 4.5%. Format visual terbukti 68% lebih efektif dalam penyampaian informasi kesehatan. Tantangan utama meliputi overload informasi, misinformasi, dan keterbatasan literasi digital. Penelitian mengidentifikasi pentingnya pendekatan multi-platform dan personalisasi konten dalam optimalisasi komunikasi kesehatan digital. Implikasi praktis mencakup rekomendasi untuk pengembangan strategi komunikasi digital yang terintegrasi dan berbasis data, serta pentingnya peningkatan kapasitas institusi kesehatan dalam manajemen komunikasi digital.

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Published

2024-12-13

How to Cite

Djurkalem, M., Tamaela, J., Soplanit, C., Souhaly, F., & Nifmaskossu, E. (2024). KOMUNIKASI KESEHATAN DI PLATFORM DIGITAL: ANALISIS SISTEMATIS EFEKTIVITAS PENYEBARAN INFORMASI MEDIS MELALUI MEDIA SOSIAL. JURNAL BADATI, 3(2), 160–180. https://doi.org/10.38012/jb.v3i2.1392

Issue

Vol. 3 No. 2 (2021)

Section

Articles

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