KOMUNIKASI KESEHATAN DI PLATFORM DIGITAL: ANALISIS SISTEMATIS EFEKTIVITAS PENYEBARAN INFORMASI MEDIS MELALUI MEDIA SOSIAL

Penulis

  • Manase Djurkalem Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Juventia Tamaela Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Chantika Soplanit Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Fredi Souhaly Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia
  • Ellia Nifmaskossu Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Maluku, Indonesia

DOI:

https://doi.org/10.38012/jb.v3i2.1392

Kata Kunci:

komunikasi kesehatan, platform digital, media sosial, efektivitas komunikasi, literasi digital

Abstrak

Perkembangan platform digital telah mengubah lanskap komunikasi kesehatan secara fundamental. Penelitian ini bertujuan menganalisis efektivitas penyebaran informasi medis melalui platform digital melalui systematic literature review. Metodologi penelitian menggunakan pendekatan kualitatif dengan analisis tematik terhadap 85 artikel yang dipublikasi antara 2019- 2024 dari enam database utama. Hasil penelitian menunjukkan dominasi Facebook (35%), Twitter (28%), dan Instagram (22%) sebagai platform utama dengan tingkat engagement rata-rata 2.8%- 4.5%. Format visual terbukti 68% lebih efektif dalam penyampaian informasi kesehatan. Tantangan utama meliputi overload informasi, misinformasi, dan keterbatasan literasi digital. Penelitian mengidentifikasi pentingnya pendekatan multi-platform dan personalisasi konten dalam optimalisasi komunikasi kesehatan digital. Implikasi praktis mencakup rekomendasi untuk pengembangan strategi komunikasi digital yang terintegrasi dan berbasis data, serta pentingnya peningkatan kapasitas institusi kesehatan dalam manajemen komunikasi digital.

Referensi

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Unduhan

Diterbitkan

2024-12-13

Cara Mengutip

Djurkalem, M., Tamaela, J., Soplanit, C., Souhaly, F., & Nifmaskossu, E. (2024). KOMUNIKASI KESEHATAN DI PLATFORM DIGITAL: ANALISIS SISTEMATIS EFEKTIVITAS PENYEBARAN INFORMASI MEDIS MELALUI MEDIA SOSIAL. JURNAL BADATI, 3(2), 160–180. https://doi.org/10.38012/jb.v3i2.1392

Terbitan

Vol 3 No 2 (2021)

Bagian

Articles

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